What Helvetica and Garamond would look like if they were fashion accessories.

There can be many reasons why a person chooses to wear rimmed glasses instead of contacts, and Oh My Glasses' new collection of eyewear may be one of them. In collaboration with Wieden-Kennedy Tokyo, the Japanese e-commerce startup is introducing a new line of eyewear that takes design inspiration from typefaces like Helvetica and Garamond.

TYPE frames mimic the unique characteristics of the fonts. The frames come in different thickness depending on how “italic” or “bold” they are. To help its customers find the perfect pair of glasses, the company offers multiple color options and style-selections to choose from.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in