How WhatsApp Is Growing Its User Base Without Any Gimmicks
CEO and co-founder Jan Koum talked about why the company's main goals don't include monetizing.
Cross-platform mobile messaging app WhatsApp recently announced that it has around 430 million active users at the moment and that up to 50 billion messages are sent and received through the app each day.
These numbers were revealed by CEO and co-founder Jan Koum who spoke to David Rowan of Wired at the DLD (Digital-Life-Design) Conference in Munich, Germany.
Koum emphasized that WhatsApp will continue to stay from ads and games or “gimmicks” like disappearing photos and focus on what the product is essentially all about, which is messaging.