A new watch divides its face by business and "play" hours.

In a world obsessed with progress it's all too easy to forget about a simple principle called balance. While you could turn your attention inwards and try to cultivate this elusive state of being, there is another option. The Balance Watch is a constant reminder that half of every hour is yours to live, to enjoy and to discover something new.

The idea for the watch is simple, whenever you see the hand in the “Play” zone, take a breath, and do something you want to do such as enjoying the local scenery, eating a piece of chocolate, calling a family member or an old friend.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in