Sass & Bide launch the world’s first digital ad of its kind.

Australian clothing brand Sass & Bide’s newest campaign features a 360-degree interactive ad, with 40 versions of the same model wearing each piece from the new Spring 2014 collection. Titled ‘Freetown,’ the interactive ad invites the user to navigate around the digital warehouse and shop directly from any of the featured looks and styles.

Likened to Google Street View, visitors can take a tour via panoramic stills by dragging the mouse around the page and zooming in and out, creating a totally interactive visual experience. Shot by New York-based photographer Terry Gates, it features model of the moment Aline Weber and a host of other individual non-models in a circus themed set up based in a warehouse, which creates an otherworldly feel.

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