Benetton’s Foray Into News Reporting Covers Positive Events Rather Than Tragedy
UnHate News wants to put a positive spin on the injustice around the world.
The news may be impartial, but there are still plenty of stories that reveal hate, injustice, and a general lack of tolerance around the world. For those who want to see the bright side of life, there is a new platform called UnHate News. Developed by 72andSunny Amsterdam, Benetton’s UnHate Foundation and the United Nations Department of Public Information, it’s a public platform that aims to put a fresh perspective on the news and spread a better message.
UnHate News invites 18-30 year olds to submit and publish articles on subjects such as gay pride parades, tense international relationships, and cultural cruelty. The top 100 stories as voted for by the community will then be evaluated by an UNHATE Foundation jury, who will select ten of their favorites to be paired with 10 real-world projects. Each of them will then receive €20,000 as a way to encourage real social change through that particular project’s efforts.