Ever wondered what your ‘Giving Footprint’ is? A new project is encouraging consumers to find out.

Everydayhero launched in 2007, making it one of the first companies to tap into the ‘onling giving’ trend. Since then, the Australian site has extended its offering to peer-to-peer fundraising and branded fundraising pages for charities. The site, which originally focused on Australia, New Zealand and the UK is now coming in the U.S., in addition to the launch of an exciting new project.

‘Giving Footprint’ is a brilliant new service that quantifies people’s giving behavior online. It goes beyond just the amount of money raised for a project to calculate actual impact, taking into account factors like social media sharing and the amount of time given to the actual campaign.

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