Parisian Ads Swapped Out For Classical Masterpieces [Pics]
Guerilla street art brings a bit of high culture to busy city streets.
Artist Etienne Lavie is taking over Paris with her new project titled “OMG, Who Stole My Ads?”
Etienne replaces outdoor ads in and surrounding Paris with historical, classic French artworks mainly from the Baroque and Classicism eras. He produces them via the Internet and recomposes them onto carefully measured out pieces of paper that will strategically fit into his next target.
Inspired by Andreas Gursky, the German visual artist known for his large format architecture and landscape photographs, Etienne’s project is an attempt to inject some culture into spaces that have been taken over by advertising. It challenges the obtrusive impacts of the advertising industry and injects a pause into the busy daily lives of urban dwellers.