New site offers a buy and sell model without the dangers so many are often concerned about.

Although many of the big players in the online marketplace realm such as Craigslist or Gumtree offer a somewhat fail-proof service, consumers worry about the transaction once the product has been bought. More often than not, users opt to meet up to exchange the product to eliminate shipping costs. However, the uncertainty about the quality of the goods and the safety issues of the meet-ups make it a less-than-perfect system.

Enter Looky.co; an online marketplace where users can buy, sell and trade goods directly from their friends and followers via social media sites Facebook and Twitter and people in their neighborhood. The team describe themselves as ‘a friends based marketplace that facilitates easy and safe e-commerce.

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