Fertility App Now Lets Employers Crowdfund Employees’ Future Babies

Fertility App Now Lets Employers Crowdfund Employees’ Future Babies

Corporate Glow First contributions help cover fertility treatment charges.

Serena Chu
  • 21 february 2014

Glow First was introduced as an app that lets women fund their own fertility treatments, but new incentives granted by Glow Enterprise now let corporations absorb the costs instead. No longer requiring employees to set aside $50 every month, this new premium service gives people who are trying to get pregnant access to the funding pool without contributing themselves, an extremely fortunate offering that can help cover the expenses of in-vitro fertilization (IVF) and other costly therapies.

According to Mike Huang, CEO of Glow, employees do not need to notify HR that they’re trying to get pregnant. To benefit from the system, people simply need to verify their employment, which can be done so by downloading the Glow app and entering either their work email or a photo of a pay stub. Once confirmed, they will have unrestricted access to Glow First.

“We’re leveraging employers known as progressive,” Huang said, “and for these employers, there’s been a big focus on overall health and wellness in employees.”

Because there is no Congressional law requiring corporate fertility treatment coverage, companies located in states with no coverage requirements will benefit more from Glow First, while states that require treatment coverages won’t benefit as much – but that didn’t prevent California-based Evernote and Everbrite from participating in this non-for profit service.

Glow Enterprise

Source: QZ

Images: Flickr



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