Coke suggests a human-size dog cone for anyone who can't stay away from their phones.

According to Coca-Cola, the world spends the equivalent amount of hours to make up 4 million years collectively online every month, an astronomical number that the company hopes to curb by preventing people from checking their phones when they’re on dates or with friends.

To get their message across, they suggested the Social Media Guard, a human-size dog collar that forces the wearer to gaze up and be more aware of their surroundings. Of course this dog cone is meant to be a joke, but it’s hard not to take notice of the social media phenomena that has taken control of our lives.

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