Heat-Sensitive Shipping Materials Double As DHL Ads [Video]

Heat-Sensitive Shipping Materials Double As DHL Ads [Video]
Advertising

Germany advertising agency Jung von Matt/Neckar did some free marketing for DHL, pulling a prank on their behalf.

Daniela Walker
  • 24 february 2014

It seemed like worldwide shipping company DHL had pulled off an incredible advertising prank, by using other competitors shipping services and using heat sensitive ink to inscribe the words, ‘DHL is faster’ on the boxes. It turns out DHL had nothing to do with the trick, but they are certainly benefiting from the free publicity.

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