Fashion Week App Is Like Tinder For Clothes
Buy the latest runway fashion before anyone else gets a chance.
Moda Operandi already allows shoppers to place pre-orders for runway fashions items only a few days after they make their debut appearance, but the company now has its own mobile app, which takes a leaf out of Tinder’s book. The app allows you to browse through runway images and like or dismiss a particular look. When one of the looks that made your cut is available for sale on Moda, you’ll be the first to know thanks to in-app alerts and push notifications.
“We wanted to make the experience addictive. We were thinking about different ways of liking looks and dismissing looks, which a lot of fashion apps do. But it’s different because it’s actionable,” says Elizabeth Cordry, director of product at Moda Operandi.