The Italian brand is bringing their runway show live to audiences all over the world.

Italian luxury label Fendi has partnered with Google to broadcast their Fall/Winter 2014 show live through a set of drones powered by tech company Parrot.

The drones are fitted with high-definition cameras and will fly over and around the catwalk to capture aerial shots of the runway show. The show will be broadcast live on the brand’s website.

To gain access to the live show, fans only need to visit Fendi’s website and sign up to be notified when the show starts. Viewers can choose between a “main” view and aerial shots of the show. Viewers can also take snapshots of the show.

This content is available for Premium Subscribers only.
Already a subscriber? Log in