Giant Pinterest Board Brings Fans’ Content Into The Physical World [Video]

Giant Pinterest Board Brings Fans’ Content Into The Physical World [Video]
Advertising

Caribou Coffee created this social media installation that allows passersby to add live posts using their smartphones.

Serena Chu
  • 25 february 2014

Caribou Coffee partnered up with ad agency Colle + McVoy to recreate Pinterest’s digital board in real life, marking an interesting publicity stunt that weaves in creativity and entertainment. This five-storey Pinterest board is raised in the Mall of America in Minnesota, and allows passersby to pin live posts up to the board using their smartphones.

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