Starting out as a silly side project, Coffee Stain Studios’ goat video game is the newest viral hit.

Let this be a lesson to everyone trying to “go viral”: there is no rhyme or reason. The harder you try, the more likely you are to fail. Do the opposite – don’t try.

After spending four hard years developing Sanctum 2, an intense science fiction video game, Coffee Stain Studios began a humorous side project to “blow off steam” according to developer Armin Ibrisagic.

When I proposed this to the team, it was by far the stupidest pitch we had. Everyone was like: ‘Get out of here! Goats, are you kidding me?’

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in