Starting out as a silly side project, Coffee Stain Studios’ goat video game is the newest viral hit.

Let this be a lesson to everyone trying to “go viral”: there is no rhyme or reason. The harder you try, the more likely you are to fail. Do the opposite – don’t try.

After spending four hard years developing Sanctum 2, an intense science fiction video game, Coffee Stain Studios began a humorous side project to “blow off steam” according to developer Armin Ibrisagic.

When I proposed this to the team, it was by far the stupidest pitch we had. Everyone was like: ‘Get out of here! Goats, are you kidding me?’

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