Augmented Reality App Recognizes Brands Using Google Glass

Augmented Reality App Recognizes Brands Using Google Glass

Blippar's new feature brings product interaction to the wearable computing device.

Serena Chu
  • 28 february 2014

Blippar is an advanced advertising tool that presents additional information and extra features to users using augmented reality and smart devices. Jessica Butcher, co-founder of the app, demonstrated the service at PSFK London. Today, the AR startup introduced a new feature that extends the app’s capabilities to Google Glass, making it even easier for people to recognize product images and receive more information about them on the fly.

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