The hotel's public spaces can be dynamically redefined to meet the needs of the untethered workforce of modern professionals.

PSFK has partnered with real-estate crowdfunding company Prodigy Network to crowdsource the designs for their most recent project 17John, an innovative hotel in the heart of New York City’s Financial District. This series of articles provides inspiration for readers wishing to be a part of the project and join the crowd in designing the first Cotel.

At any given moment, today’s global traveler may want to take a personal call, handle a business meeting or host a social gathering. Given this new set of expectations, a hotel’s public spaces have to evolve their design to accommodate the diverse needs of all of its guests, often at the same time. The traditional view of hotel lobbies as no frills waiting areas or passageways to guest rooms is being replaced by one that tends more towards dynamic spaces that cater to the demands of untethered workforce of professionals, freelancers, and entrepreneurs, offering experiences that guests will want to share while encouraging them to spend more time in the space.

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