IKEA’s Space-Saving Billboard Fits Three Ads Into One [Video]

IKEA’s Space-Saving Billboard Fits Three Ads Into One [Video]
Advertising

Creative advertising uses colored lightbulbs to turn 9 m² of space into 27 m²

Ross Brooks
  • 26 february 2014

You could argue that flat-pack furniture is an idea that was born from the desire to fit as much as possible into the smallest available space. IKEA have once again proven just how good they are at applying that principle with the “RGB Billboard,” an advertisement that uses ingenious lighting to fit 27 m² worth of advertising into just 9 m².

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