A new documentary explores teenagers who have acquired notoriety online and how it is impacting their lives.

Some people may see fame as the ultimate marker of success, but what about micro-fame? A documentary created by Joey Camire at Sylvain Labs, with the help of Greencard Pictures, explores how fame across social networks can affect young people today. In this case, the video is focused on a teenager with 81,000 Instagram followers, who is considered to have achieved “Instafame.”

The project started when Joey Camire started to notice various young people appear on the Instagram “favorites” page, which led to him to question what these individuals had done to get there. One example was Benjamin Lasnier, a young man from Denmark who became famous almost entirely through Instagram, and received a record deal despite a lack of any specific musical talent.

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