An art project created by Katsuki Nogami snaps photos of human faces and places them on tablet screens to embody those people temporarily.

The Yamada Taro Project created by Katsuki Nogami is an art project that was done in Tokyo and Berlin and replaces human faces with iPad screens.

The project entailed capturing photos of the faces of passersby and placing those photos on the tablet screens that act as heads. The different captured faces are shared across the two cities in real time.

According to the project description, the name of the project is a common and traditional Japanese name, and represents anonymity.

The project explores anonymity, especially on the internet, and the performers go around looking for a face and “receive” many different faces via the images captured on the iPad screens — allowing them to take on the persona of different people and making them “anonymous” in that sense.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in