Jonathan Ford: Why Good Design Should Change The World

Jonathan Ford: Why Good Design Should Change The World
Design

Co-Founder of Pearlfisher shares why creativity cannot exist without the goal of making something better.

Dory Carr-Harris, PSFK
  • 5 february 2014

Why Good Design Should Change The World

Jonathan Ford believes that the creative force should be focused on changing human lives. “I think real creativity makes an impact for the better. We improve a way of living, a way to see things or the way something functions.” As one of the three founding partners and Chief Creative Officer of design agency Pearlfisher, Ford has applied this philosophy to all of the work that his company produces.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.