Jonathan Ford: Why Good Design Should Change The World
Co-Founder of Pearlfisher shares why creativity cannot exist without the goal of making something better.
Why Good Design Should Change The World
Jonathan Ford believes that the creative force should be focused on changing human lives. “I think real creativity makes an impact for the better. We improve a way of living, a way to see things or the way something functions.” As one of the three founding partners and Chief Creative Officer of design agency Pearlfisher, Ford has applied this philosophy to all of the work that his company produces.
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