Posture-Correcting Necklace Uses Scents To Trigger Behavioral Change [Video]

Posture-Correcting Necklace Uses Scents To Trigger Behavioral Change [Video]
Design

An experiment to increase public safely for women charts their responses to different odors.

Ross Brooks
  • 24 february 2014

As part of a project run by MediaLAB Amsterdam that explored how to enhance the safety of women in public spaces, one team created a necklace that reminds its wearer to project a more confident appearance using various scents. PosturAroma encourages women to improve their posture, which the company hopes will have the effect of making them look more confident and powerful on the street, and lessen the chances of them being the target of an assault.

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