In Brief

Financial, social and emotional perks are motivating people to make better health choices.

We all know that exercise and a balanced diet are the key to a healthy lifestyle, but knowing this fact alone isn’t enough to motivate us to get our blood pumping. Thanks to activity-tracking devices, we’re now more able than ever to track the key metrics that affect our health, and health care providers are taking note.

In our Future of Health report, PSFK Labs has identified Incentivized Wellness as a trend to watch, where emotional and financial rewards are helping replace people’s unhealthy behaviors with healthy living practices. Programs from healthcare providers, employers and private companies alike are encouraging people to be proactive about their own health, and are recognizing their efforts with enticing rewards.

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