Renovated Buildings Double As Billboards To Promote DIY Products [Video]
OBI builders upgrades a German neighborhood while displaying its services.
Since the closure of 250 DIY stores in Germany last year, there has been a ruthless price war between those that remain. OBI is one of those stores, but they didn’t want to resort to aggressive selling tactics. Instead they recruited the help of Jung von Matt to show what their products are capable of when applied to rundown buildings around the city.
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