Renovated Buildings Double As Billboards To Promote DIY Products [Video]
OBI builders upgrades a German neighborhood while displaying its services.
Since the closure of 250 DIY stores in Germany last year, there has been a ruthless price war between those that remain. OBI is one of those stores, but they didn’t want to resort to aggressive selling tactics. Instead they recruited the help of Jung von Matt to show what their products are capable of when applied to rundown buildings around the city.
Various grey and lifeless buildings around the city were given a makeover, or at least small sections of them, with the very same products you can buy in OBI. The result is a series of colorful and eye-catching renovations that don’t force their message in people’s faces, but draw them in with some clever juxtaposition.
You can watch the video below to find out more, and discover that even in desperate times, advertising doesn’t have to be ugly.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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