PSFK’s Trending Topic: Reimagined Transit Doubles As Effective Advertising
Brands and businesses are using public works to increase exposure and visibility.
We typically expect to encounter the same billboards and public transit ads every day, but brands today are taking out-of-home advertising to a new level. From a Chanel-branded ski lift in the Alps to a heated bus stop designed to attract Northerners to Florida’s beaches, companies are appropriating transportation hubs in new and effective ways.
Here are a few of these creative transit ads below.
Luxury brand Chanel placed some of Karl Lagerfield famous sketches on half of the 72 cable cars at Courchevel, an exclusive skiing resort in France. The cable car decorations advertises Chanel’s pop-up store on the Esplanade ‘Le Tremplin.’
Several bus stops in the Bronx were turned to listening stations as part of a project by the Women’s Housing and Economic Development Corporation (WHEDco). Speakers and lights were installed at the bus stops, which would play music curated by the Bronx Music Heritage Center.
NFL’s Official Beer Sponsor Bud Light held its four-day pre-Super Bowl party on a 4,038-person Norwegian Getaway cruise ship. The ship was docked at Pier 88 in Manhattan. The party included performances by popular musical bands Foo Fighters and Imagine Dragons, as well as a NYC Hip Hop showcase.
IKEA, the Swedish furniture giant, installed a larger-than-life mock apartment at the Gare de Lyon station in Paris. The 100 square meter apartment installation included giant furniture like an oversized couch with large pillows, a dining table, large dining chairs, and more. The installation allowed viewers to relive their experience as little children.
The Greater Fort Lauderdale Convention & Visitors Bureau installed a heated bus stop in New York in the middle of the cold season to entice New Yorkers to visit Florida during winter. The heated bus stop, located at Lexington and Third Avenue, featured beach chair-inspired benches and free sunglasses for commuters waiting for their rides.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor