PSFK Labs looks at Incentivized Wellness as a way to eliminate unhealthy behaviors with rewards.

What happens when the allure of a toned physique and personal training sessions aren’t enough to motivate us to get off the couch and head to the gym? For many, exercise represents a tense love-hate relationship between mind and body, where our conscious thoughts have the power to keep our tired limbs moving, as well as the ability to stop us dead in our tracks.

Rewards-based systems have been implemented since the beginning of time to reinforce positive behaviors. Café loyalty cards reward frequent customers with free cups of coffee, parents offer their children treats when they behave, and employees get yearly bonuses for a job well done.

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