The technology brand hopes to attract consumers with active lifestyles in latest launch of wearable devices.

Hopping on the activity tracker bandwagon, Korean technology giant Samsung  has unveiled the Gear Fit in their new line of Gear 2 smartwatches to be released this April.

According to JK Shin, CEO and President of IT & Mobile Division at Samsung:

Samsung understands that the next generation of wearable mobile solutions must directly reflect of the diverse interests and needs of consumers. In response, our Gear product portfolio continues to expand with unique devices for a wide range of lifestyles, including the new Gear Fit designed to help those consumers striving to live more fit and active lives without sacrificing their own personal style or their ability to stay connected on the go.

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