TicketLeap's new Selfie Ticket replaces the QR code with the buyer's face.

Philadelphia-based online ticket sales and events company TicketLeap is introducing a new service that replaces the QR code on event tickets with the buyer's face.

The Selfie Ticket is designed for small events and helps organizers build a community around their brand. The service makes attending events more personalized and less robotic or computerized for the party-goers because verifying their tickets simply involves looking at their faces or selfies on their tickets.

The Selfie Ticket is currently available for TicketLeap events. To join an event, users need to download the app and take a selfie for the event. Event goers just need to show their Selfie Ticket to get in.

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