Meal Cooked On Asphalt Raises Awareness About Global Warming

Meal Cooked On Asphalt Raises Awareness About Global Warming
Innovation

WWF sets up an on-site cooking demonstration in the name of environmental protection.

Serena Chu
  • 25 february 2014

With the average global temperature facing an upwards trend, WWF partnered with Oniria\TBWA to send along a creative and extremely powerful message about global warming.

Hosted in Asunción, capital city of Paraguay, the “Global Warming Menu” event cooked up some sizzling flavor in the name of environmental protection by using the asphalt as a cooker, demonstrating just how high the temperature can reach in the hottest city of the world. But more importantly, the choice of location is explained by the sad fact that today Paraguay is one of the most deforested countries in South America, having seen an estimated 80% cut in its native forests during the past 50 years.

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