Why Creating Brand Strategy Is All About Problem Solving
PSFK, in partnership with SVA chat with program alumnus Sean Lopano about how great branding strategy relies on focus, context, and building creative solutions.
Branding is as important to a company’s continuing growth as is their intended services, so a strong branding team is essential. As part of an ongoing series, PSFK will be chatting with alumni from the School of Visual Arts (SVA) Masters in Branding program. We caught up with former student Sean Lopano to discuss what makes this field so important in today’s society and which companies have created standout examples.
What made you decide to enroll in the Master’s in Branding program?