The retailer is working with power users launch exclusive collections to be sold in stores and online.

Setting itself apart from other key competitors, such as Wal-Mart and Amazon, Target has focused on appealing to design-savvy crowd by curating unique products, partnering with designers from Cynthia Rowley to Prabal Gurung. Now, Target is strategically leveraging the power of social influencers on the much loved design oasis, Pinterest, which has helped drive an increase of up to  70% in traffic to their website upon the launch of Rich Pins. In an experiment that strays from their normal strategy of leveraging powerful brand names, Target is partnering with Pinterest stars, Joy Cho, Jan Halvarson, and Kate Arends, in hopes that these popular Pinners, all of whom write blogs and professionally work in design, may attract their loyal followings into Target stores.

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