In Brief

Supermarket giant partners up with food intelligence firm to create a futuristic way to shop online.

With Tesco as their only (and largest) partner so far, Parsly is a digital program that automatically figures out what’s needed in a recipe, if the items are available at the grocery store, as well as the amount the whole meal will cost to make.

Users simply copy and paste a recipe into the Parsly’s online tool that then calculates how much you need of the exact ingredients involved depending how many people you want to cook for. This data is then transferred to the supermarket of your choice’s account ready to be ordered. Users can then choose whether they’d like to order online or take the order in store and pick up from there.

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