Tess Wicksteed: Sweeter Futures – New Candy Challengers Stake A Claim On Health Innovation
A look at how brands are embracing the junk foods we love in a healthier, more organic way.
The food industry continues to shape our brand landscape with breakthrough innovations that are not just changing what and how we eat but our very culture. We previously talked on PSFK about the impact of the allergen free sector steering a radical change for the future direction of food. Now, hot on its heels, we are also seeing an uprising in the candy sector. A new generation of candy brand contenders is breaking into this space in a new way by challenging creativity and credibility and staking a claim in health.