Perfume Refill Program Eliminates Bottle Waste
Thierry Mugler refills customers empty perfume bottles at a discounted price.
Thierry Mugler is doing his part for the planet – by allowing the millions of women who purchase Angel and Alien fragrances (some of the most popular fragrances on the market) to refill their glass bottles at department stores.
French women have benefited from this recycling scheme since 1992, but now the brand’s Source fragrance fountain is making its way to the States. Customers can take their empty bottles to Mugler stands in department stores and not only receive refills at a discounted price, but also have their glass bottles repaired – getting cap and pump replaced if needed.
Lionel Uzan, Mugler’s marketing senior vice president in the U.S. told Refinery29:
For us, it makes sense sense to avoid wasting. We made the [Alien and Angel] bottles very precious — they are not disposable, and we never envisioned them that way. We save so much glass [with the Source]. As of today, there’s a bottle being refilled every seven minutes worldwide.
The fragrance fountain recognizes the perfume bottle as a memento meant to be cherished while simultaneously encouraging environmentally friendly behavior.
Images: The Style Edit