Digital Subway Ad Responds To Incoming Trains [Video]
Interactive billboard uses ultra sonic sensors to react to its surroundings by blowing in the wind.
Interactive advertisements are much more likely to hold our attention, but there are those that go above and beyond, such as British Airway’s billboard that interacts with aircraft flying overhead. A similar idea was recently put to work in the Stockholm subway to promote a range of Apoteket hair products – which makes for an exceptional piece of advertising.
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