Digital Subway Ad Responds To Incoming Trains [Video]

Digital Subway Ad Responds To Incoming Trains [Video]
Advertising

Interactive billboard uses ultra sonic sensors to react to its surroundings by blowing in the wind.

Ross Brooks
  • 27 february 2014

Interactive advertisements are much more likely to hold our attention, but there are those that go above and beyond, such as British Airway’s billboard that interacts with aircraft flying overhead. A similar idea was recently put to work in the Stockholm subway to promote a range of Apoteket hair products – which makes for an exceptional piece of advertising.

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