UNICEF Turns Device Detoxes Into Clean Water For Children
UNICEFs Tap Project will donate money to needy children for every minutes users stay off their phones.
Now in its 8th year, the UNICEF Tap Project seeks to bring clean water to the 768 million people around the globe who go without it. For this year’s campaign, UNICEF is encouraging people to disconnect from their smartphones, a luxury in the guise of a necessity, to provide people what they really need: clean drinking water.
For every 10 minutes that a person does not touch their phone, UNICEF partners will donate one day of water to children in need. All users need to do is access uniceftapproject.org on their smartphone, and when they are ready, set their phones down – the site detects whether the device is moving or is steady to see if it is being used – and then a ticking clock begins.