If Cities Were Mapped By Their Social Media Tags [Video]

If Cities Were Mapped By Their Social Media Tags [Video]

Invisible Cities by design studio Schema visualizes the social networks in an urban environment.

Leah Gonzalez
  • 13 february 2014

Created by Christian Marc Schmidt and Liangjie Xia of design studio Schema, “Invisible Cities” is a 3D interactive platform that visualizes social networks in an urban environment.

The platform takes geo-tagged posts from social media sites like Twitter and Instagram in real time and also aggregates all the information for up to 24 hours. Real time activities are represented as individual points that appear whenever someone posts something. The aggregate data is reflected in the underlying terrain which changes as more data is added.

The interactive platform lets users navigate through a 3D landscape and “see” the social interactions in their city. Clicking on a node or point in a particular area brings up a specific Instagram photo or tweet that was posted.


Invisible Cities takes a different approach to digital maps and allows viewers to see a specific place or area as a collection of Instagram photos or a set of tweets.

Schema also released a version of Invisible Cities for the gesture-recognition device Leap Motion Controller.

Watch the video below for more on the project.


Source: The Atlantic Cities

Images: Schema

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