Russian bookstore Respublica has created a URL lengthener that offers a sneak peek at different novels on sale.

Respublica, a Russian bookstore geared toward a younger audience, has created a URL lengthener that offers a sneak peek at a selection of novels on sale. They note that young people don't like to read, especially online, where every word is shortened or removed whenever possible.

Respublica wanted to show that books and the longform format still have value, so they came up with the web page ‘URLiterature‘. This enables people to paste any URL, choose the book they want to promote, and share it with their friends.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in