The SVP and CD of furniture and accessories giant, west elm, shares why, for her, creativity is about making.

Why Beautiful Design Moments Can Exist Anywhere

Vanessa Holden is adamant that for her, creativity must involve the act of creation. “It’s getting your hands dirty yourself and making something happen, because without that, it’s just ideas.”

The Sydney native, who now lives in New York, is currently employing her keen design sense as the Senior Vice President and Creative Director of global furniture, home d’ecor and accessories brand, West Elm. “I always wanted to work in magazines or advertising or graphic design—art of some description. Then lifestyle, I think, came later on. But always design, always nice things.”

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