The airline's new safety film created by Art & Graft takes passengers on a humorous trip through Westerns, Superhero flicks and more.

Created and produced by design and motion studio Art & Graft, Virgin Atlantic’s new inflight safety film takes airline passengers on a fast-paced trip through various film genres and popular cinematic scenes.

The animated film conveys airline safety information and procedures in different scenes inspired by Westerns, Superhero flicks, film noir, and more.

The film starts out with a bored airline passenger daydreaming as a flight attendant starts rattling off the safety procedures. The passenger suddenly finds himself in a series of cinematic scenes that reference the safety information and procedures.

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