Stoke-on-Trent wants to help its residents slim down with friendly reminders.

Roughly 70,000 adults in the city of Stoke-on-Trent are classed as obese, which costs the local NHS around $81 million a year trying to treat weight-related illness. The city council wants to try a cheaper approach, and send obese residents motivational messages such as “Use the stairs more”, “Eat fruit and veg” and “Keep a check on snacks and drinks.”

The 10-week project is expected to cost £10,000 and will be available to 500 people who sign up with the council. Cabinet member for health Adrian Knapper said: “On average it costs the same amount [£10,000] to perform just one intervention operation to help people manage their weight.”

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