CarPlay aims to offer the most intuitive way to use a mobile device while driving.

Up to now, automakers have been developing their own proprietary UI designs for in-car infotainment displays. To summarize, it hasn't gone well. One of the challenges has been adapting to the much shorter development cycle mobile technology has as compared to the much longer process that a vehicle embarks upon, from design to production model. That's likely the reason most in-car infotainment systems look dated even when brand new. Beyond aesthetics, there's also functional issues that haven't been resolved, like making it safer to use a phone while driving. Let's face it, there's no practical way to get everyone to completely ignore their phones while behind the wheel.

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