Aston Martin And Pirelli Build An Ice Racetrack For Custom Test Drives [Video]

Aston Martin And Pirelli Build An Ice Racetrack For Custom Test Drives [Video]
Innovation

Drivers get a unique opportunity to gain winter driving car control knowledge in premium sports cars.

Dave Pinter, PSFK
  • 27 march 2014

Travel provided by Pirelli.

In the US, one thing we’ll all remember about 2014 is the seemingly endless winter season. In addition to the cold temperatures, most states got a taste of snow and ice which made driving more challenging for people not used to navigating slippery conditions. Typically owning a sports car means packing it away in a garage for winter hibernation as lots of horsepower, wide tires and rear wheel drive don’t cope well with snow covered roads. At least that is a common belief. Aston Martin and Pirelli on the other hand not only think driving a high-end performance car in the winter is ok, they specially built an ice and snow race track and gave customers the chance to learn proper winter driving car control and have a blast doing it.

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