How Big Brand Logos Lure Consumers [INFOGRAPHIC]

How Big Brand Logos Lure Consumers [INFOGRAPHIC]
Advertising

This infographic shows how a simple design can influence and inspire global familiarity.

Leah Gonzalez
  • 20 march 2014

A brand’s logo has the power to hook and create a lasting connection with the consumer, and a new infographic shows just how the specific elements in a brand logo can make them powerful.

Elements like color, shape, text and typeface all serve to convey something specific and evoke certain emotional responses that companies like Twitter and Nike want associated with their brands.

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