This infographic shows how a simple design can influence and inspire global familiarity.

A brand’s logo has the power to hook and create a lasting connection with the consumer, and a new infographic shows just how the specific elements in a brand logo can make them powerful.

Elements like color, shape, text and typeface all serve to convey something specific and evoke certain emotional responses that companies like Twitter and Nike want associated with their brands.

The infographic describes the different emotional responses evoked by colors, and explains how the color red is associated with intensity and fire and evokes feelings of passion, aggressiveness, and being emotional. The graphic describes other colors like blue, purple, yellow, green, orange, black, pink, and brown.

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