Cinema ad plays prank on audience members to discourage annoying behavior.

When visiting the cinema for a much anticipated new release, the accompanying soundtrack of slurps, munches, and chatter from surrounding audience members is at the top of everyone's list of pet peeves but nevertheless unavoidable. In an effort to detract obnoxious movie-watching behavior, beverage brand Coca Cola and Saatchi & Saatchi Denmark partnered together to create a PSA that showed a group of movie-goers in Copenhagen exactly how their noisy behavior can ruin the viewing experience.

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