In Brief

A new ed-tech startup hopes to be Cupid's arrow for talented students and unique universities.

Up to now, the impetus to get the best and most well-prepared high schoolers into the best colleges in the U.S. has largely fallen on high school counselors, with their varied resources, and colleges themselves, which seem mostly interested in developing an ever-larger base of applicants that may or may not be a good fit. Technology thus far hasn’t played much of a role in mediating the relationship between schools and applicants – indeed, little but a barrage of exams, credential systems and further complications seems to help guide students down a more meaningful path. Reachey, launching April 1st, is an ed-tech startup that hopes to shake up the existing models for college discovery.

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