Macala Wright: How 3 Companies Are Changing Content Marketing Through Data

Macala Wright: How 3 Companies Are Changing Content Marketing Through Data
Advertising

Businesses that provide marketers and brand with comprehensive data and behavioral information make better content strategists.

Macala Wright
  • 26 march 2014

There’s a debate raging among marketers as to whether content is a sustainable and effective strategy despite rising costs and complexities in capturing audience attention. Are marketers about to say, “Houston – we have a problem!” when it comes to the rate at which they’re tasked to create the content our viewers demand? As demand for content grows and more players enter the game, the optimal strategy is to evolve our tactics to adapt to audience behavior and learn to play the game better than before.

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