Concepting With Convicts taps into prisoners' creative potential.

A group of creatives set out to prove that creativity can happen anywhere – even behind bars. Concepting With Convicts taps into the prison pen pal system to try to find those inmates who are interested in pursuing their creative passions.

Two interns at DigitasLBi in San Francisco, Ben Pfutzenreuter and Pat Davis were looking over pieces of art made by convicted felons, and were struck by their conclusion that a “good idea can come from anywhere.”

They teamed up with Marcus Lof to help with the art direction and website design, and sent hundreds of emails through the pen pal websites to try to find anyone that would be interested in their project. With a list of participants on board, “We realized that if we could contact convicts themselves, maybe we could also show them that their creative talents can translate into a real career on the outside,” explains Davis to PSFK.

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