“Cougar Town” Episode Doubles As A Half-Hour Long Target Ad
TV viewers will be encouraged to buy products from the new Nate Berkus home collection in an online version of the show.
Target placed over 25 products from the new Nate Berkus home collection in an episode of the TBS comedy series “Cougar Town.”
The episode, which aired Tuesday at 10 p.m. Eastern, was also simulcast online at ShopCougarTown.com, where viewers were encouraged to buy the featured items. The online version of the episode showed flashing red signs on the featured products and clicking on the signs brought viewers to the product pages on Target. As part of the story in the episode, one of the show's character, Laurie, went on a Target shopping spree to buy things for her apartment. Pieces from Nate Berkus's collection, including pillows, baskets, and lamps, were incorporated into the episode.