App uses commuter data to reshape public transport routes.

Ototo is an app that has already met with great success in 80 countries across the world, and now wants to try and revolutionize public transport in the US. The app analyzes information provided by riders and then offers it to transportation companies so that they can optimize their services. From a functionality standpoint, users can log into Ototo from Facebook, connect with friends and other riders to open up communication and share experiences, opinions, and post live updates from any troubled transit area that they encounter. Unlike current apps such as Waze for driving, Ototo doesn't just want to draw on the crowd for information, it also wants to pass that data on to the people who can make changes, such as transport agencies and local governments.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in